Every fall, fashionista’s, in the know mark their calendars and save their loonies in anticipation of the Reia sample sale of the season.
Attracting over 10,000 label conscious shoppers from all walks of life, the Reia Sample Sale Event is now a rite of the season. Part shopping spree, treasure hunt, and fashion party; it’s an exhilarating 2 days of shopping nirvana. A heady mix of scouting the bargain, trying it on and taking it home, at a fraction of its original cost.
Launched 15 years ago, the sample event was a well-known industry secret, the preserve of fashion editors, stylists, celebrities, media and entertainment professionals. It was a way to up the style quotient, meet and greet colleagues and friends, and congratulate oneself on a bargain well found.
Since then, the Reia Sample Sale Event has grown from a devoted group of sample sale aficionados mostly from the fashion industry to an annual event that features some 40 plus desirable labels and luxury brands, and attracts an eclectic, sophisticated clientele.